Hiring through trusted communities

Pallet lets creators open their audiences to companies that are hiring. Lenny Rachitsky, Nikhil Krishnan and Packy McCormick all run talent collectives on it that their communities trust. I designed the ways people come in, and the tool recruiters use once they’re there.

Candidates join through a creator’s signup page, so that page is the front door. The old one ran about twelve steps, only worked on desktop, and lost 98% of people after the first screen. I sorted every field into what the platform truly needs and what can wait, then rebuilt signup as three short mobile steps: personal details, professional info, preferences. Signups doubled before the full flow had even shipped.

Every creator also gets a landing page of their own. They all look different and speak to different people, so I built a page system that bends to each creator’s brand, with role cards for their audience and two ways in, one for companies and one for candidates. Candidates sign up right from the page, and their Pallet account fills in the form. Signup time dropped 80%.

pallet.com was still telling the 2022 story. It had to speak to companies, candidates and creators at once, so I rewrote it around the numbers that set Pallet apart from job boards, the creators themselves, and testimonials from companies that hired through it. Inquiries went up two to three times, and about five new clients came out of it.

Behind all of this sits Hawking, the UI system I designed for Pallet’s internal tools. It’s built for a lot of candidate data. The table stays readable at volume, a profile opens in a sidebar so recruiters never lose their place, filters update the table live, and an action bar shows up when you select rows.